Sports and Entertainment Marketing

Student Learnings: What students should know and be able to do 

• Explain marketing and the functions of marketing.
• Define and discuss sports and entertainment marketing.
• Demonstrate knowledge of product development, promotion, distribution and pricing.
• Explain the relationship of marketing products through the sports and entertainment industry.
• Develop a marketing plan for an entertainment or sporting event.
• Recognize and analyze various marketing events taking place in the sports and entertainment industry.
• Market products and services through sports and entertainment mediums, events and/or venues.
• Gain an understanding of the importance of public images.
• Comprehend the differences between sports marketing, entertainment marketing, and recreational marketing.
• Understand the legal issues of the sports and entertainment industry and its effect on everyday business.