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Marketing
Student Learnings: What students should know and be able to do
- Gain an understanding of marketing terms and
how they are applied.
- Explain the concept of marketing and market
identification.
- Explain the marketing functions and related
activities.
- Understand the purpose of the marketing mix
and its application to business situations
- Understand the concept of the product life
cycle
- Understand the concepts of marketing research,
identify target markets and respond to the change in demographics
and competition.
- Collect primary and secondary data.
- Describe how new products are conceived, developed
and test marketed.
- Develop new products/services
- Explain the role of pricing in the marketing
process and describe pricing strategies.
- Analyze ethical and social issues related to
marketing.
- Demonstrate the ability to use the latest technology
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