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While your web site should be dynamic and interesting to your audience, it
is most important that it is easy to use. People will come to your web site
for a reason and they'll want to be able to access the information they want.
Remember this acronym in providing a successful web site :
H - High-quality content
O - Often updated
M - Minimal download time
E - Ease of use
R - Relevant to users' needs
U - Unique to online medium
N - Never stop analyzing your audience, evaluating your site, and evolving
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